It’s no secret that content marketing can skyrocket your company’s website traffic and bring in tons of leads and sales, and updating your site with a consistent flow of high-quality blog posts is key to your online marketing strategy.
You’ve probably heard a lot about how search engine optimization (SEO) can boost your blog traffic. But if it all sounds very technical and confusing, don’t worry. This blog post will give you – in plain and simple language – the most important factors you need to focus on to create blog posts that rank in search engines. You can do more than this, but these four SEO tips should make up the backbone of your blog marketing strategy.
1. Focus Each Blog Post on a Primary Keyword
Keywords are the biggest clue that search engines have when determining what your blog content is all about. When someone types a keyword phrase into Google, and your blog post has that exact phrase along with several related phrases and variations sprinkled throughout your blog post’s text, title, subheadings and tags, it sends a clear signal that this post is a good match for what the searcher is looking for.
2. Write Headlines That Beg to Be Clicked
Writing killer headlines that get clicked is a huge part of driving traffic to your blog. You can do everything else right in terms of SEO and get your posts to show up on the front page of Google. But if your blog post titles aren’t interesting or seem off-topic, people won’t click on them. And that will cause them to drop in the search rankings again. So put some real effort into crafting good headlines that people cannot help but click.
3. Use On-Page SEO for Positive UX
On-page factors impact user experience (UX) and also affect SEO. Here are some helpful UX tips:
- Include images and videos with alt tags
- Link to other blog posts on your site
- Break up walls of text into small paragraphs for easy reading
- Invest in a dedicated server to increase website speed
4. Build Backlinks to Boost Your Search Rankings
Despite all the changes that Google has made over the years to improve its search algorithms, backlinks are still arguably the most important factor in getting your blog posts to rank. Stick with proven methods such as submitting press releases to media sites, guest posting on industry blogs and creating relationships with other bloggers and influencers in your niche. Another clever way to get backlinks is to locate broken links on other blogs and offer your blog post as an alternative.
Using proven SEO methods such as those listed above is the best way to get search traffic to your blog. When you stick with the basics and consistently publish blog posts that help your readers, your blog is sure to generate traffic on an ongoing basis.